New year arrived with long list of benefits challenges, opportunities, survey finds

Employers today have access to an unprecedented array of benefits options. The challenge is to tailor a package that meets the needs not just of their overall workforce but the specific needs of individual employees.

“Employee benefits have evolved from a one-size-fits-all proposition to an expansive ecosystem tailored to individual needs,” said Carl Chapman, vice president of benefit design and partnerships for Ben, a global flexible benefits platform. “The future lies in personalization, inclusivity and adaptability — benefits that truly reflect the diverse and dynamic lives of today’s workforce. In short, the benefits market isn’t just growing; it’s transforming, paving the way for employers to create unparalleled value for their people and, equally importantly, for them.”