Every employee of a small or mid-sized business (SMB) is critical to the company’s success and is often responsible for multiple functions. Human Resources (HR) is no exception. The Hartford’s Future of Benefits study reports that HR leaders juggle an average of eight different job responsibilities, from recruiting and managing benefits to overseeing compliance and technology integrations.

This operational reality means strategic benefits planning can sometimes take a back seat to day-to-day demands. Trusted brokers have a vital role to play in helping their SMB clients enhance their total rewards strategies to attract and retain top talent – and reduce administrative burdens.

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