Man and AI.

Offering a comprehensive benefits package can set an employer apart. However, the value of workplace benefits diminishes when they don’t match the needs of eligible employees.

People may spend more time on social media than reviewing coverage options during the open enrollment period, which usually results in regret. Fortunately, benefits brokers and managers — such as HR professionals and employers — are stepping up to help employees make informed decisions with artificial intelligence (AI). Discover how to leverage this emerging technology to help workers choose their benefits in 2025.

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