Steadily rising costs and increased demand for personalization mean employers must keep a closer eye on the return on their benefits investments in the coming year.

“As companies and HR teams navigate another year of workforce challenges, one truth remains: benefits can make or break your talent strategy,” according to the 2025 Annual Lifestyle Benefits Benchmark Report from the employee benefits platform Compt. “But not just any benefits -- the kind that flex and adapt as quickly as your people's needs do.”

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Analysis of transactions in which employees made purchases at more than 65,000 vendors worldwide revealed several insights that can help employers align with both organizational and employee expectations.

  • The power of flexibility. All-inclusive stipends account for 71% of company budgets. They combine categories such as health and wellness, family care and personal essentials into one flexible benefit, helping employees address both daily needs and long-term goals.
  • Health and wellness still lead. Health and wellness remains a priority for employees, accounting for 18% of stipend spending. This reflects the importance of investing in employee wellbeing.
  • Rise of professional development. Spending on professional development increased from 13.3% in 2023 to 15% in 2024 in the non-taxable category. This shows that companies now recognize the need for upskilling to meet evolving workplace demands, particularly in fields such as AI and technology.
  • Student loan repayment gains traction. Employers recognize the burden of student debt on employees’ financial wellness. With repayment growing from 6.8% to 12% of nontaxable spending, it’s a key tool for attracting and retaining top talent.
  • Regional differences in stipend funding. Stipend funding varied regionally, with the West spending $1,259 per employee and the Midwest spending $632, reflecting differing market dynamics.
  • Adapting to hybrid work. Spending on remote work office equipment declined from 4% in 2023 to 3% in 2024, reflecting the ongoing shift toward hybrid models and stabilization of remote work setups. Return-to-office mandates also are heavily influencing this trend, as employers balance varying work locations.
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“2025 will demand more variety from benefits programs than ever before,” said Amy Spurling, founder and CEO of Compt. “Winning companies will recognize benefits as a critical piece of compensation as well as employee support, as teams navigate complex personal and professional challenges. The future belongs to flexible, inclusive programs that adapt to individual needs in a broader workplace evolution.”

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Alan Goforth

Alan Goforth is a freelance writer in suburban Kansas City. In addition to freelancing for several publications, he has written a dozen books about sports and other topics.