A beautiful baby

In today’s job market, family-building benefits have emerged as a game-changer for employers navigating evolving employee expectations. No longer viewed as optional perks, these programs address critical employee needs while reflecting broader societal changes and workplace priorities. Beyond their role in fostering employee wellbeing and retention, these benefits offer measurable cost savings by mitigating high-risk maternity (and fertility) expenses and improving health outcomes.

Employers are expanding beyond traditional offerings like IVF and IUI to encompass comprehensive solutions, including preconception health, mental health support, postpartum support, and healthy aging, like menopause and andropause. As organizations reimagine these programs for 2025, they are setting a new standard for how to attract top talent, support a diverse workforce, and create inclusive, thriving workplaces.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Consumer Driven Health Care
Employee Participation
Employee-Paid
Employer-Paid
Wellness