Family-building benefits: A game-changer for employers in 2025
The focus on comprehensive family wellbeing benefits is reshaping the workplace, offering employers a powerful tool to attract and retain top talent while mitigating rising health care costs.
By Shelly MacConnell |
January 31, 2025 at 11:32 AM
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In today’s job market, family-building benefits have emerged as a game-changer for employers navigating evolving employee expectations. No longer viewed as optional perks, these programs address critical employee needs while reflecting broader societal changes and workplace priorities. Beyond their role in fostering employee wellbeing and retention, these benefits offer measurable cost savings by mitigating high-risk maternity (and fertility) expenses and improving health outcomes.
Employers are expanding beyond traditional offerings like IVF and IUI to encompass comprehensive solutions, including preconception health, mental health support, postpartum support, and healthy aging, like menopause and andropause. As organizations reimagine these programs for 2025, they are setting a new standard for how to attract top talent, support a diverse workforce, and create inclusive, thriving workplaces.
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