Workplace benefits play a key role in attracting and retaining top talent, which is a primary goal for many leadership and HR teams every year. Many organizations, however, still focus on basics like health insurance and paid time off as the pinnacles of their benefits packages. Financial benefits, while often overlooked, can be a game changer in a competitive hiring market. Many American workers are struggling to make ends meet – 65% of Americans say they’re living paycheck to paycheck – and financial-focused offerings can make a tangible difference in their lives. In fact, the Transamerica Institute recently found that 77% of employees saw financial wellness programs as a key workplace benefit, indicating a strong demand for this type of support.
By offering a well-rounded benefits package that directly addresses the financial challenges American workers face, companies will boost their appeal to job seekers and provide the support current employees need. Let’s explore some financial benefit options that HR and leadership teams should consider implementing in 2025, plus some strategies to ensure smooth rollout and secure employee engagement.
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