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One key word can drive meaningful engagement with passive enrollment

Employees are now largely left to their own devices to figure out the benefits enrollment process. This “passive enrollment” trend is mired in a mix of clunky technology, poor communication, less effective call center interactions, and, with on-cycle enrollments, lower visibility for voluntary benefits.

By Tom Smith | February 10, 2025 at 01:22 PM

Ten years ago, when it came to benefits enrollment, many employees met “knee to knee” with an HR representative to enroll in their benefits. This was the norm. HR reps were essentially promised access to every employee at the worksite, where, crucially, employees either accepted or declined benefits.

However, in 2020, the pandemic changed all that. The entire process went online. Suddenly, technology helped employees through the enrollment process.

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