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Study after study shows that employees are financially stressed. They struggle with debt, lack emergency savings, and often don’t understand how to optimize their employer-provided benefits. Yet despite this widespread need, financial wellness programs—offered by thousands of employers—see shockingly low utilization rates. Why is there such a disconnect?
The answer lies in the design and intent of these programs. Many financial wellness offerings aren’t built to genuinely help employees; they’re structured as sales funnels for financial products. Whether they promote payday loans, investment management, or financial coaching that lacks true personalization, these programs often fail to deliver meaningful, unbiased guidance.
When “financial wellness” is just a sales strategy
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