Carrots are better than sticks - with Ross Bjella

David A. Saltzman sits down with Ross Bjella, Founder & CEO of Alithias, to discuss how incentives can drive better health outcomes.

By David Saltzman | February 20, 2025 at 08:31 AM

In this episode of Shift Shapers, David interviews Ross Bjella, founder and CEO of Alithias, Inc., to discuss the challenges of changing health care behavior and the inaccuracies in measuring those changes. They explore the complexities of helping patients understand their health care options and costs, and advocate for transparent, actionable data to aid in more informed decisions.

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