Clear communications can enhance every facet of modern life – and employee benefits are one area where individuals may benefit the most from effective, actionable messaging. Benefits can be complex, personal and impactful, and successful communication leads to real results. But here’s where the push-pull comes in.

Employees want (and need) targeted communication, yet HR teams may feel overwhelmed by where to begin when it comes to benefits communications. While HR teams shouldn’t be expected to become expert marketers, employee communications can be a key part of an effective benefits strategy. Here are five tips you can consider on how to hit the right notes: