Credit: Shutterstock
A big web-based health insurance broker, eHealth, estimates that its relationships with enrollees in small-group health plans were worth $236 in the fourth quarter of 2024, or 2% more than in the fourth quarter of 2023
That compares with a constrained lifetime value of $1,270 for Medicare supplement insurance policies, the product that now has the highest constrained lifetime value for eHealth, a $1,270 value for Medicare Advantage plan participants, a $140 value for dental plan buyers and an $86 value for vision plan buyers.
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
