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A big web-based health insurance broker, eHealth, estimates that its relationships with enrollees in small-group health plans were worth $236 in the fourth quarter of 2024, or 2% more than in the fourth quarter of 2023
That compares with a constrained lifetime value of $1,270 for Medicare supplement insurance policies, the product that now has the highest constrained lifetime value for eHealth, and a constrained lifetime value of just $86 for vision plans.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
