While it is no secret that technology makes us more efficient in almost every facet of our lives, many high-touch industries struggle to embrace it as an asset instead of a threat. For benefits advisors who have traditionally relied on manual processes and face-to-face interactions, technology can drive new business, improve current operations, and delight clients. This is all the more palpable with emerging benefits trends like individual coverage health reimbursement arrangements (ICHRA), where quoting, onboarding, and administration can be particularly complex. However, by leaning into technology, advisors can use it not only as an asset, but as a true differentiator as well.

Here are three key components of ICHRAs where technology can be the difference between offering a product and delivering a solution.

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