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When benefits cross borders: Navigating the Canadian market

With one in three Canadians employed by multinational companies, translating employee benefits to fit the market’s needs and expectations is key. U.S. brokers need to partner with local brokers and third-party administrators to ensure cross-border success.

By Ann Clifford, Sponsored by Sterling Brokers | March 13, 2025 at 02:45 AM

The competition for top talent extends north of the U.S. border for many companies. With one-third of the Canadian workforce employed by multinational companies, this highly motivated workforce is crucial to the success of many organizations.

Addressing market-specific, cross-border employee benefit needs and expectations of these workers, however, is also a top priority for brokers and their clients.

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