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Advisors may want to consider jumping on the artificial intelligence bandwagon, if they haven’t already, as clients appear to be receptive to the idea. About half of Americans who are engaged with an advisor think that advisor already uses AI for at least one professional purpose and nearly three-quarters of this group think they should use AI.
Those who do not already have an advisor are slightly more cautious about the use of the technology, with 53.4% saying advisors should use AI, according to a study by the Million Dollar Round Table (MDRT). Survey respondents were fairly open to the idea of advisors using AI for client assistance functions, including chatbots. Overall, those surveyed said they are most comfortable with advisors using AI for smaller tasks, such as conducting research and developing meeting summaries.
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