The United States finds itself engaged in a cold war of tariffs, tariff threats and tariff withdrawals with Canada, Mexico, the countries in the European Union and other nations.

For U.S. life and annuity issuers, the effects of geopolitical uncertainty on stock prices can be a great marketing support program.

Investment volatility shows consumers why they might like to put at least some of their assets into life insurance policies and annuity contracts that are buffered against gyrations on Wall Street.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.