Every February, the world joins me in honoring my dad, Major General Roger E. Combs, by taking a moment to eat pancakes and take some pics. Simple, right? But Pancakes for Roger was never really about breakfast, and to be honest, it was never just about a man who broke my heart at the end of his life when he made a simple request for a favorite food. It was about what that request represented: gratitude, connection, and the small moments that make life meaningful.
|

Smashing records and setting the bar even higher

In 2025, we set out with ambitious goals: raise funds for the University of Missouri School of Law Veterans Clinic and gather 1,000 photos from around the world of people celebrating Pancakes for Roger month. Well, we didn’t just meet those goals—we smashed them.

  • Thanks to our generous sponsors and corporate matching donors, we raised over $13,000 for the Veterans Clinic, ensuring that those who have served our country get the legal support they need.
  • We collected pancake pictures from all 50 states, Washington, D.C., as well as 25 countries, and six continents.
  • And that 1,000-photo goal? We hit 1,142 submissions!

Yes, we had people eating pancakes on the beaches of New Zealand, in the mountains of Switzerland, and at kitchen tables across the U.S. We had military veterans, families, business teams, and complete strangers all taking part in something bigger than breakfast. That’s the power of a shared tradition.
|

More than just a meal

The success of the Pancakes for Roger campaign isn’t measured in dollars raised or photos collected. It’s about the stories people share, the memories they honor, and the way this tradition continues to bring people together.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to asset-and-logo-licensing@alm.com. For more information visit Asset & Logo Licensing.