March Madness is here, and while us basketball fans are focused on brackets and buzzer-beaters, there’s another kind of strategic play happening in our industry. Success — whether on the court or in business — isn’t about luck. It’s about preparation, leadership, and the ability to adapt under pressure. The best teams don’t just rely on talent; they build strong foundations, make smart decisions, and position themselves for long-term success.

The same is true in our industry. Whether leading a company through a major transformation, driving innovation, or building infrastructure that helps teams perform at their best, great leaders embrace challenges and develop strategies to achieve their goals.

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