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Employee benefits can be overwhelming, especially for large employers navigating rising health care costs, regulations, and employee expectations.

Individual coverage health reimbursement arrangements, or ICHRAs, have gained traction as a way to offer more flexibility and control.
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The beauty of ICHRAs is the freedom they offer.

Instead of locking employees into a single group plan, companies reimburse employees for plans they choose themselves. It's a win-win: Employers get cost predictability, and employees can find plans that fit their lives.

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Brandy Burch

Brandy Burch is the founder and CEO of benefitbay, an ICHRA platform provider.