Insurance Policy, Life; Health, car, travel, for background
Total new life annualized premiums set a record of $15.9 billion last year, according to LIMRA’s retail life insurance sales survey. This marked the fourth consecutive year of record premiums.
“Independent distribution continues to drive the record sales in the U.S. market,” said John Carroll, senior vice president and head of annuities for LIMRA and LOMA. “This channel represented 6 in 10 dollars sold in 2024, up from half of new premium sold just five years ago, and represented over 90% of the record indexed universal life sales in 2024.”
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Alan Goforth
Alan Goforth is a freelance writer in suburban Kansas City. In addition to freelancing for several publications, he has written a dozen books about sports and other topics.
