Frozen eggs in vitro. Credit: viktoriya/Adobe Stock

A landmark shift in fertility benefits is taking place as mandated IVF coverage expands across both state and federal levels. Policies like California’s Senate Bill 729 (SB 729) and the proposed federal Family Building FEHB Fairness Act (H.R. 2828) signal a growing recognition of infertility treatment as a fundamental health care need rather than an elective procedure. These legislative changes are setting a new standard for employer-sponsored fertility benefits, ensuring that more individuals have access to affordable and comprehensive reproductive care.

For employers, these changes mark a transformational shift in workplace benefits. As legal requirements evolve and employee expectations increase, comprehensive fertility coverage is no longer just a competitive advantage—it is becoming a fundamental component of talent retention and recruitment strategies.

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