Most employers assume that employees underutilize their benefits, but few realize just how staggering the numbers are. Only 12% of Americans are proficiently health literate, meaning nearly 88% of plan members struggle to navigate their benefits effectively. The result? Wasted dollars, frustration, and employees who aren’t accessing the care they need.
As a benefits advisor and leader in this space, you play a critical role in not just designing employer-sponsored health plans, but also ensuring their successful execution. A well-crafted plan is only as effective as its engagement strategy — employees need to know about their benefits, understand them, and feel empowered to use them.
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