The role of the benefits advisor has never been more critical — or more complex. Over the past two decades, regulatory shifts, employer demands, and a rapidly changing health care landscape have redefined what it means to be a trusted consultant. Gone are the days when advisors could simply recommend an insurance plan and call it a day. Today’s successful advisors must be strategic partners, guiding employers through compliance pitfalls, cost-saving innovations, data analysis, wellness initiatives, technology selections, long term financial planning — oh, and did I mention they also must become employee communication experts?
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