Mobile phones and digital tablets
Although consumers increasingly rely on websites and mobile apps to communicate with their health plans, they often are disappointed with the experience, especially when compared with what they have come to expect from other industries.
“So many daily interactions with service providers are successfully managed digitally, resulting in continually higher customer expectations for a world-class digital experience,” said Eric McCready, director of digital solutions at J.D. Power. “However, health insurance providers have a lot of work to do to close the gap to other industries. The most important factors driving member satisfaction with mobile apps and websites include making it easy to find the information they need; providing clear explanations of deductibles and out-of-pocket spending; and offering intuitive navigational elements. Many plans are simply not delivering on those basics."
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Alan Goforth
Alan Goforth is a freelance writer in suburban Kansas City. In addition to freelancing for several publications, he has written a dozen books about sports and other topics.
