Here’s the kicker: Studies show that presenteeism costs U.S. businesses up to $250 billion a year. That’s billion with a B.

And unlike absenteeism, you can’t measure it in PTO or sick days. It’s stealthier; harder to see. But it’s also way more damaging in the long-term.

Why parents are the front line 

Let’s break it down:

• They’re not sleeping. Little humans are bad roommates.
• They’re not focused. Worries about what’s happening at home leaks into everything at work.
• They’re not asking for help. Because they’re afraid they’ll look weak, lose ground, or get passed over for promotions.
• They don’t use their PTO. Either because they’re saving it for when their kid gets sick, or they feel guilty using it at all.

And in a lot of workplace cultures, being present still matters more than actually performing well. That mindset needs to go the way of fax machines and casual Fridays.

So, what’s the fix? Parenting support that actually works.

Sure, flexible schedules and generous leave policies are great, but they’re not enough. What working parents really need is someone who can help them solve problems in real time.

That’s where real-time parenting support services come in – think 24/7 access to legit experts who can talk you through sleep issues, school struggles, behavioral curveballs and the chaos of modern family life.

It’s like having a parenting coach in your back pocket.

And when parents feel supported at home, they’re more focused and present at work. Which means fewer mistakes, better decision-making, and a healthier bottom line.

Want retention? Start with relief

Here’s the truth: Returning from parental leave doesn’t mean the hard part is over. In fact, it’s usually just starting. Sleepless nights, daycare dramas, unexpected expenses – it’s a minefield. And without real-time support, that stress turns into burnout, which turns into turnover.

Smart employers are finally realizing it’s not about offering more days off. It’s about giving employees the tools to stay grounded when they’re on the clock.

Support the whole person or lose the whole employee

There’s no way around it: the companies that are winning the talent war are the ones treating people like people. They’re making it OK to ask for help. They’re offering parenting support that actually solves real problems. They’re redefining productivity as more than just being seen in a chair from 9 to 5.

Want proof? Look at the Stanford Presenteeism Scale — yes, that’s a real thing. It shows how targeted interventions (like parenting support) measurably improve employee focus, mental clarity, and effectiveness.

This isn’t just a warm-and-fuzzy HR move. It’s a competitive advantage.

Final thought: don’t wait for a crisis

Presenteeism doesn’t announce itself. It creeps in quietly – through tired eyes, missed deadlines, and "just OK" performance from your most valuable people.

You want a loyal, focused, high-performing workforce? Start by helping them take care of what matters most when they’re off the clock.

And if you’re not already talking to your clients about parenting support, flexible benefits and the mental load employees carry home and back again each day, it’s time.

Because when parents thrive, companies do, too.

There are some great companies out there who can help! And if you’ve seen value in this article and you feel so inclined, I wouldn’t object to you sharing this article on LinkedIn and any of your other favorite social media channels – please don’t forget to tag me.

Until next time, don’t just have a great month – make it a great month!