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Expert Perspectives

Expert Perspectives is the home to the voices of industry leaders, as they share their expertise and insights directly from the field.

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The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success

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Market and Advertise to Employee Benefits Professionals

Leverage The Industry’s Most Reputable and Trusted Brand

The BenefitsPRO suite of resources offer trusted and powerful platforms with which to deliver your marketing message. Build long-lasting relationships with top benefits brokers, benefits managers and retirement advisors, and align your brand with the most trusted employee benefits & retirement resources – online, in print, at live events and more!

Reach the Employee Benefits Audience with your Products and Services

BenefitsPRO.com provides unparalleled access to key players across the employee benefits industry:

  • Benefits Brokers
  • Benefits Managers
  • Plan Sponsors
  • Retirement Advisors

BenefitsPRO.com offers a range of multi-channel marketing and advertising opportunities that not only reinforce your identity in the marketplace but also a long-lasting impression towards your target employee benefits audience.

74%

OF OUR AUDIENCE TOOK A PURCHASING ACTION AS A RESULT OF SEEING A PRODUCT OR SERVICE ON
CUTIMES.COM.*

*2019 BenefitsPRO Website Visitor Study

Connecting with employee benefits professionals is essential for your business

But getting them to see your message where it matters, can be a challenge. BenefitsPRO’s Marketing Insights can help you get a better view into what they are looking for, how to reach them effectively, and provide need to know information relating to employee benefits industry.

White Papers

Keys To A Successful B2B Employee Benefits Account-Based Marketing (ABM) Program, Part 3: Making The ROI Case for ABM

See All White Papers →

Case Studies

How a Topic Sponsorship Allowed NAM(National Arbitration and Mediation) to Engage With Readers on our sister website, Law.com.

See All Case Studies →

BenefitsPRO Marketing Blog

July 2022: Using intent-based research to succeed in a more complex B2B market

See All BenefitsPRO Marketing Blogs →

Webcasts

ROI of Advanced Digital
Advertising: What Marketers Need to Know

See All Webcasts →

Why Choose BenefitsPRO.com to Target Employee Benefits Professionals?

Bringing together a lineup of breaking news, investigative features, multimedia resources and pioneering research designed to give benefits professionals a competitive edge, BenefitsPRO.com offers a full suite of digital opportunities that will maximize visibility and engagement for your message.

124K

Average Monthly Unique Visitors*

316K

Average Monthly Pageviews*

428K

Newsletter Subscribers**

*February 2018- July 2019, SiteCatalyst
**Publisher’s Own data. Newsletter and email subscriber totals not de-duped

View Digital Ad Specs →

Digital Advertising to Reach Employee Benefits Decision Makers

Whether you’re looking for more awareness or content engagement, we go beyond traditional digital advertising to deliver cutting-edge platforms for your message and ensure it gets noticed by a highly targeted audience of benefits professionals.

Native Advertising

Connect your content with our website audience in the context of the editorial user experiences; the result is higher visibility and engagement for your thought leadership content.

SMARTengage

SMARTengage units deliver high-impact content distribution while driving interaction with your resources, videos and social content.

Scroll Reveal

Reveal your message as the user scrolls through site content with this high-impact digital unit that demands attention as it comes into view within the user experience.

Interstitial

Engage users as soon as they enter the site with this high-impact favorite. Flexible design of the interstitial ad unit can combine branding with multimedia content.

SuperHero

This extra-large format ad (with premium positioning) offers heightened brand presence and unparalleled visibility!

Custom Marketing Services Benefits Professionals Appreciate

We deliver measurable ROI for businesses through a range of content and engagement opportunities that help you build long-term relationships with your best customers and prospects.

SMARTsites

Discover how we have elevated the concept of a microsite into a smarter solution to drive more measurable ROI for your brand. SMARTsites offer a blend of original editorial with a single sponsor’s thought leadership resources to provide a digital information center that dives deep into key topics.

Content Marketing

Attracting prospects and turning them into brand advocates begins with a great mix of storytelling and useful information. Building a story and the actual platform to showcase it, however, requires certain resources you may not have in your marketing toolbox.

Webcasts

You want webcasts that deliver optimum reach and ROI for your brand, but not the stress and time lost on smaller details. It starts with having the right team in place to manage your program.


Media Kit

Thank you for your interest in BenefitsPRO. We offer marketers a multitude of opportunities to connect with customers and key decision-makers. Download our media kit to view our current media offerings and advertising opportunities.



Sales Contacts

Tamara Gentry

VP, Employee Benefits Division

(303) 549-8482

Kelly Davisson

Account Executive

(302) 545-5422

Alicia Robledo

Account Executive

(949) 439-0437


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Resources

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For questions about BenefitsPRO, please call 800-458-1734 (9:00am-5:30pm ET, Monday through Friday, except holidays), or send an email to [email protected].

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