Market and Advertise to Employee Benefits Professionals
Leverage The Industry’s Most Reputable and Trusted Brand
The BenefitsPRO suite of resources offer trusted and powerful platforms with which to deliver your marketing message. Build long-lasting relationships with top benefits brokers, benefits managers and retirement advisors, and align your brand with the most trusted employee benefits & retirement resources – online, in print, at live events and more!
Reach the Employee Benefits Audience with your Products and Services
BenefitsPRO.com provides unparalleled access to key players across the employee benefits industry:
- Benefits Brokers
- Benefits Managers
- Plan Sponsors
- Retirement Advisors
BenefitsPRO.com offers a range of multi-channel marketing and advertising opportunities that not only reinforce your identity in the marketplace but also a long-lasting impression towards your target employee benefits audience.
74%
OF OUR AUDIENCE TOOK A PURCHASING ACTION AS A RESULT OF SEEING A PRODUCT OR SERVICE ON
CUTIMES.COM.*
*2019 BenefitsPRO Website Visitor Study
Connecting with employee benefits professionals is essential for your business
But getting them to see your message where it matters, can be a challenge. BenefitsPRO’s Marketing Insights can help you get a better view into what they are looking for, how to reach them effectively, and provide need to know information relating to employee benefits industry.
White Papers
Case Studies
BenefitsPRO Marketing Blog
July 2022: Using intent-based research to succeed in a more complex B2B market
Why Choose BenefitsPRO.com to Target Employee Benefits Professionals?
Bringing together a lineup of breaking news, investigative features, multimedia resources and pioneering research designed to give benefits professionals a competitive edge, BenefitsPRO.com offers a full suite of digital opportunities that will maximize visibility and engagement for your message.
124K
Average Monthly Unique Visitors*
316K
Average Monthly Pageviews*
428K
Newsletter Subscribers**
*February 2018- July 2019, SiteCatalyst
**Publisher’s Own data. Newsletter and email subscriber totals not de-duped
Digital Advertising to Reach Employee Benefits Decision Makers
Whether you’re looking for more awareness or content engagement, we go beyond traditional digital advertising to deliver cutting-edge platforms for your message and ensure it gets noticed by a highly targeted audience of benefits professionals.
Native Advertising
Connect your content with our website audience in the context of the editorial user experiences; the result is higher visibility and engagement for your thought leadership content.
SMARTengage
SMARTengage units deliver high-impact content distribution while driving interaction with your resources, videos and social content.
Scroll Reveal
Reveal your message as the user scrolls through site content with this high-impact digital unit that demands attention as it comes into view within the user experience.
Interstitial
Engage users as soon as they enter the site with this high-impact favorite. Flexible design of the interstitial ad unit can combine branding with multimedia content.
SuperHero
This extra-large format ad (with premium positioning) offers heightened brand presence and unparalleled visibility!
Custom Marketing Services Benefits Professionals Appreciate
We deliver measurable ROI for businesses through a range of content and engagement opportunities that help you build long-term relationships with your best customers and prospects.
SMARTsites
Discover how we have elevated the concept of a microsite into a smarter solution to drive more measurable ROI for your brand. SMARTsites offer a blend of original editorial with a single sponsor’s thought leadership resources to provide a digital information center that dives deep into key topics.
Content Marketing
Attracting prospects and turning them into brand advocates begins with a great mix of storytelling and useful information. Building a story and the actual platform to showcase it, however, requires certain resources you may not have in your marketing toolbox.
Webcasts
You want webcasts that deliver optimum reach and ROI for your brand, but not the stress and time lost on smaller details. It starts with having the right team in place to manage your program.
Media Kit
Thank you for your interest in BenefitsPRO. We offer marketers a multitude of opportunities to connect with customers and key decision-makers. Download our media kit to view our current media offerings and advertising opportunities.
Sales Contacts
