While employers may want to communicate benefits information more effectively, this is just one of many tasks falling upon frequently understaffed human resources departments. As a result, many companies condense their benefit communication efforts into the open enrollment period rather than spreading communications throughout the year.
To learn more about how COVID-19 will influence employers' plans for their benefits, LIMRA surveyed over 1,000 U.S. employers that offer benefits in late May 2020.
Employers selecting a new plan or carrier must sort through an increasing number of options, hoping to choose a product that will provide the most value to their workers at a reasonable price. At the same time, this growing complexity can make it more difficult for employees to understand their benefits, negatively impacting the customer experience.
Over one quarter of employers say their broker should have primary responsibility for researching and evaluating possible technology solutions. However, to do this successfully, it is necessary to understand what problems employers are trying to solve with technology.