As the use of digital solutions to help educate, enroll and administer employee benefits becomes the norm, it's up to benefits professionals to create the right balance between high-tech and high-touch, says Aflac's Bob Ruff.

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A national study conducted by Aflac looks ahead at where the health care industry is expected to be in 2025 and the emerging trends benefit brokers need to act on today to succeed.

Companies that want to earn blue-ribbon status are learning they need to go the extra mile by providing workers with additional, more urgently needed options.

While some insurance companies specialize in certain markets, such as large employer groups, Aflac offers insurance policies for clients of all sizes - large, medium and small.

Aflac now offers group voluntary benefits, including Critical Illness, Supplemental Hospital Indemnity, Accident, Short-Term Disability, Whole Life, Term Life, and Dental.