One myth we hear time and again is that employees will never sacrifice any type of unfettered access to all health care and a phone book size directory to achieve significant cost savings.
We should all also recognize that hospital price transparency, at least in its current form, will not drive significant transformation. In fact, it won't even come close.
Benefits brokers have an important role to play, since they are trusted advisors who can point their clients to solutions that promote high-value health care as they work to solve the problems of affordability and access.
Choice in products and plans is at the core of most online benefits marketplaces operating today. Without meaningful choice, a solution would be hard pressed to deliver the results for employee satisfaction that the industry is currently realizing.