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SPAs play a vital role in helping companies manage equity compensation programs, which have a significant impact on retention and overall company success – and most people who end up in the field didn't set out to do so.
Many companies - and their advisors - may be reconsidering their strategies after a few painful months in the equity markets.
How do you tip the scales from awareness of ESPPs to adoption? It takes a little more creativity. Two steps can help you get there.