Here are 4 ways high-growth firms create an identity and market their agency brand. Without some sort of defined identify, it becomes nearly impossible to articulate what makes you unique what makes you valuable.
Throughout the past seven years, Ive seen firsthand the problems that go unnoticed or unacknowledged by agencies leaving a possible gold mine of opportunity undiscovered.
Here are three strategies that Ive seen SMB agencies employ in order to capitalize on their size and level the playing field with large national and regional brokers.