To ensure every worker who has access to life insurance at their workplace opts in, our industry needs to expand efforts to educate employers about the value their workers place on life insurance and encourage them to highlight this important benefit during their next open enrollment.

Fast-emerging competition, societal and lifestyle shifts, technological advances, and shifting business models are just some of the trends contributing to the enormous changes occurring in the workplace benefits landscape today.

With a strategic benefits plan, brokers can help employers better attract emerging generations of the workforce.