Come 2018, I believe brokers will continue to shift the conversation with clients from technology to talent.

Here are four steps brokers can take to help clients better engage employees in the open enrollment process and create a booming benefits marketplace.

As the industry rapidly embraces advances in technology, its becoming increasingly important that brokers get up to speed on using Big Data and predictive analytics.

By understanding the potential disconnects between employer and employee expectations, brokers can help their clients recruit great candidates and develop the talent they have.