Using the six strategies defined here, brokers can help organizations provide an effective and appealing benefits package suitable for all employees across all generations.

Given the various proposed legislation for PBM reform, benefits brokers would be well served to be fully aware of the changes, be able to explain how they might affect their clients, and in the best-case scenario, be prepared to offer recommendations for plan changes and employee communication.

HR leaders can ensure that employees are informed, engaged, and equipped to make the best possible decisions about their health care.

As inflation rises and signs point to a possible recession, employers and their advisors should double down on core benefits.

HR systems are being reimagined from the perspective of the needs of the employee, rather than the needs of medical claims payors and HR processes.