To remain competitive, brokers and consultants need to embrace technology as more than an automation tool used monthly, quarterly, or even yearly. Instead, they need to consider how technology like real-time analytics can pave the way for strategic, year-round, personalized and robust benefits administration.
As employers and employees lean more on brokers and consultants to be their trusted advisors during a crisis, it is crucial to understand how data can be used to prepare for the next disaster.
By leveraging data, not just to describe an outcome but to take automated actions, brokers can remain competitive and offer a more personalized approach to benefits plans development.