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Companies must take a more calculated and consistent approach to communication in order to encourage utilization.
Despite the best intentions, the most robust program in the world is ineffective if no one takes advantage of it.
The dramatic shift to remote, distributed teams has made keeping a pulse on employee feedback, engagement and satisfaction much harder.
There is no simple "hack" for health benefits communication, but we can borrow some tactics from marketing.
While HR teams should think like marketers, internal communicators should go beyond their marketing relatives in relevance, response rates and impact.