The small business market is rife with opportunity which means that with a little focus, brokers can transform themselves into the small business owners secret weapon.
As small businesses wrestle to balance cost and value in their benefits programs, brokers have an opportunity to recommend affordable options and differentiate themselves at the same time.
Todays brokers are building new strategies and incorporating technology to streamline business. Yet many are finding that investment in technology lacks one critical element a partnership with their technology provider.