For brokers, recognizing market demands can go a long way in pairing a client and their employees with the best health plan options available.

To stay competitive, brokers should embrace technology as a way to build relationships and demonstrate expertise.

Below are a few of my favorite strategies to bridge the age gap and maintain strong relationships, no matter the client's generation.

Millennials tend to view employee benefits differently. Differences show up in everything from enrollment behaviors to benefit choices and health care delivery preferences.