With the arrival of the Affordable Care Act, some predicted that health insurance brokers serving the industry and small group employers would become obsolete. Despite predictions of demise, licensed agents are arguably more essential than ever.

Brokers who want to compete and thrive in this increasingly self-service marketplace need to embrace technology as an effective way to improve customer service and build business.

Brokers who want to compete and thrive in this increasingly self-service marketplace need to embrace technology as an effective way to improve customer service and build business.