Employee benefits brokers have served as a long-standing bridge between carriers and their clients. Many employers value working with a trusted benefits…
According to new LIMRA research, approximately 70 percent of small employers offering insurance benefits obtained coverage via an agent or broker. However, this person has not necessarily achieved “advisor status” in the employer's mind.
Most carriers in the workplace benefits space are looking to establish relationships with new brokers. While they have compelling reasons for leaning on their tenured advisors (especially those generating significant production), they need to find future revenue sources in order to ensure long-term success.