This session moves beyond theory to give you a proven 10-step framework for building a business case that speaks the CFO's language. You will learn to navigate the complexities of financial buy-in and position your proposal for success. We will also put the framework into action. You'll watch a live pitch of a new benefit plan to October Three's CFO—this unique exercise provides a rare glimpse into how CFOs think, the questions they ask, and what it takes to turn a "no" or "maybe" into a "yes."