Want to make your benefits program more competitive? You don't have to change a thing--just set aside a few misconceptions.

There's nothing wrong with a 60-minute escape into the world of noble dynasties and fire-breathing dragons. What is a problem, though — especially for those in our industry — is that hour is more time than most workers spend all year thinking about their employee benefits choices and options.

The key is to make the benefits enrollment process simple, modern and personal for your clients and their employees. Here's how.

How to talk to your clients (and their employees) about this most basic coverage need