April/May 2023

Letter From the Editor

Different paths, same goal: Moving the industry forward

Paul Wilson | April 10, 2023

The diversity of voices offers our best hope against the seemingly insurmountable obstacles facing those who strive every day to fix our broken health care system.

Expo Preview

BenefitsPRO Expo Preview: Do more than just sell insurance

Josh Butler | April 21, 2023

With emerging strategies in health care becoming more mainstream, employers are demanding more from brokers/advisors, and it's on us to rise to those expectations.

Broker of the Year Finalists

2023 Broker of the Year finalist: Jenni Bickerstaff

Dan Cook | April 03, 2023

Jenni Bickerstaff's vast experience on both sides of the aisle has helped her build a book of business from the ground up and evolve into an industry leader and mentor.

2023 Broker of the Year finalist: Nancy Giacolone

Scott Wooldridge | April 04, 2023

Whether Nancy Giacolone is working with small businesses facing huge challenges and limited resources, or serving as a mentor for the next generation of advisors, she is always focused on helping others.

2023 Broker of the Year finalist: Bryce Heinbaugh

Scott Wooldridge | April 05, 2023

Bryce Heinbaugh uses a combination of tenacity and innovation to transform benefits and rebuild trust in health care within his own community and far beyond.

2023 Broker of the Year finalist: Dan LaBroad

Dan Cook | April 06, 2023

From his childhood days consolidating paper routes in his neighborhood to his current role as a leading benefits innovator, Dan LaBroad has always wanted to run the show.

2023 Broker of the Year finalist: Brian Uhlig

Dan Cook | April 07, 2023

Brian Uhlig has incorporated lessons learned early in life about resilience and entrepreneurship into every step of his career, helping him evolve into an industry leader who refuses to settle for the status quo.

Features

Columns

Small business is big business

Nick Rockwell | April 18, 2023

Be sure the carriers and partners you bring to the table offer the products, services and support these employers and their employees want and expect.

What do employees care about more: Life/health or lifestyle?

Marty Traynor | April 21, 2023

Employees are more concerned than ever about benefits that preserve their lifestyle.

Wanna start a new business?

Kevin Trokey | April 17, 2023

If it doesn't make sense to start a business built on this model, why would you continue using that model for your current business?

Face of Change

Driven by history: A Q&A with Cameron Cummins

Paul Wilson | April 20, 2023

"This industry isn't easy. You have to be willing to dig in and work," says Cameron Cummins, managing partner at Transparent By Design.

Action/Reaction

What's your side hustle?

Paul Wilson | April 25, 2023

We asked our readers what their side hustles are. Whether it's a second company, a volunteer project, or delivering for Uber, why did you pick it and how…