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Benefits technology startup Zenefits, and its CEO Parker Conrad, is threatening to change the landscape of the employee benefits business drastically and irrevocably.

Sometimes benefits brokers come by the Zenefits office, and they refer to me as Darth Vader, says Parker Conrad, chief executive officer of Zenefits, the insurance benefits technology startup that's threatening to change the landscape of the employee benefits business drastically and irrevocably.

Its only when you explain the Zenefits model to one or two employees at a small or mid-sized business that the public begins to get excited about the concept the brand represents. Thats whats got the insurance industry frightened.

There was virtually no change in company enrollment growth from 2014 to 2015 despite PPACA's employer mandate.

Employers that incorporate acknowledged best practices into their employee wellness plans can expect a small but significant return on their investment.

On the heels of announcing their partnership with brokerage powerhouse Mercer, Benefitfocus launched right into their annual One Place event and a slew of new product announcements.

In a world where the business community was granted a couple of seats on the court, the outcome would be in favor of keeping the subsidies.

Mercer, a consulting unit at New York-based Marsh & McLennan, acquired a 9.9 percent stake in the software seller.