Search Results

SAN FRANCISCO, ANAHEIM and CHATSWORTH, Calif. - When it comes to being able to make member business loans, a credit union's looks can be deceiving. Take Patelco CU in San Francisco, for example. As the fourth largest credit union in California, it would be easy to assume the credit union...

ALBUQUERQUE, N.M. - It may be a question of perception, but there's diverse opinion lately about the progress of CUNA's marketing campaign for national branding. On one hand, Peter Crear, CUNA's executive vice president and chief operating officer, told New Mexico credit union executives he's disappointed with the number of...

WASHINGTON - The elderly can now make just one stop at BenefitsCheckUp.org to find out how to sign up for federal and state assistance. ``In most communities, if you want to find out benefits information, you have to go to 15 different offices,'' said National Council on the Aging president...

NEW YORK - Step off the-beaten path when looking for a location to build your next call center and you may be in a position to cultivate a well-qualified workforce pool. A Deloitte & Touche 2000 survey of new call centers confirms that when call centers enter a small market...

NEW YORK - Marketing via e-mail may be the next frontier. According to eMarketer's E-Mail Marketing Report, e-mail marketing is not only cheaper at less than one cent per message but can produce better quantifiable results than banner ads. The click-through rate for opt-in e-mail is 3.2% compared to .3%...

WEST PALM BEACH, Fla., - Part of the credit union difference is the value returned to the member. Beyond the end of year dividends, credit unions have developed creative programs to reward members while boosting their portfolios. Here is just a sample of how credit unions choose to give back...