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There are many reasons why e-mail marketing can be an effective channel for credit union marketers. Some of the benefits include: reduced cost (as low as pennies per message); the ability to target by segment; the ability to quickly test, measure and modify campaigns; and real-time response (e-mail programs generate...

COLUMBIA, S.C. - Think your credit union's safe and secure, hiding all that confidential data and crucial functionality behind the latest and greatest in firewalls? Think again. "The lesson of the Code Red worm is that firewalls didn't prevent it, period. That's the issue," says Chuck Welsh, president of NetBankAudit...

WASHINGTON-Despite the reputation for many construction companies to overstay their welcome, CUNA's Credit Union House looks as if it will be ready in time for the September 11 grand opening. The house is being funded by credit union leagues that have invested in a limited liability corporation (LLC) on behalf...

PARIS - If the new technology has created opportunities it has also created legal problems and affected the way credit unions and all businesses operate. Because the Internet knows no borders, things like trademark issues can become major problems, said Eugenia Carter, an attorney with LaFollette, Godfrey and Kahn who...

ARLINGTON, Va. - Among the list of items the NASCUS Government Relations Committee is scheduled to take up at its next meeting during NASCUS' annual conference in September, is the bill-H.R. 2796 introduced by Ohio Republican Congressman Robert Ney-that would allow privately insured, state-chartered credit unions to become members of...

WASHINGTON - The National Cooperative Business Association, which led the charge to get the .coop domain name for cooperatives, has yet to find a CU organization to become a founder and act as registrant for CUs and the new .coop domain, but it is having luck in other areas. The...

LEAWOOD, Kan. - Gold Banc Corp., a parent company of Gold Bank seems to think that a slogan is worth more than money too. The Kansas City bank has filed a complaint in the U.S. District Court for the District of Kansas claiming the CUNA's National CU Brand Campaign slogan...

First Teachers Federal Credit Union, Schenectady, N.Y., has named Christine Perlee business development officer. Citadel Federal Credit Union, Thorndale, Pa., has named Michael B. Schnably vice president of marketing and training and John Stehman CEO of Citadel Financial Services, Inc. The New England Credit Union Heritage Foundation, Concord, N.H. has...