The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success
There are a lot of employers out there who have had some really bad renewal days as they meet with their traditional benefits broker to receive the inevitable bad news.
Selling is a difficult, scary job. And most would agree that prospecting is the most difficult, scariest part. That's why most producers come up with countless reasons to avoid it. But, that's not OK; you have to own the responsibility.
People only embrace the pain of change once the pain of the status quo becomes greater. You will only embrace your prospecting responsibility when you realize avoiding it is the scarier option.
I have mixed feelings about social media. More and more, it seems like an incredible time suck, filled with never-ending streams of inane cat videos and unasked for political opinions. Still, Im as susceptible as anyone and often find myself mindlessly staring and swiping, liking and commenting, until I have...
I have mixed feelings about social media. More and more, it seems like an incredible time suck, filled with never-ending streams of inane cat videos and unasked for political opinions.
There is no more efficient way to feed your pipeline than with targeted introductions from your best clients. Yet, almost every producer I talk to admits to not proactively asking their clients for those introductions.