The 2023 BenefitsPRO Broker Expo in Atlanta was packed with fun, networking and plenty of educational and motivational content. Over the course of the three days, we asked attendees to share some of their favorite parts and key takeaways. Here are their thoughts:

If it doesn't make sense to start a business built on this model, why would you continue using that model for your current business?

I understand that prospecting isn't easy, and it's more difficult today than ever before. But it's still the foundation of the sales job producers sign up for.

Are you delivering what your clients want to buy, or holding them hostage by focusing on what they have to buy?