In the competition for talent, employers look to provide benefits that are most valuable to today’s workforce in a cost-effective way. As such, the economic value of benefits programs are front and center for employers.
The push and pull between customization and privacy presents a puzzle and an opportunity for benefits advisors who want to go beyond having a transactional relationship with their clients and become trusted advisors.
CNO, Lincoln, New York Life and Prudential are some of the companies competing harder for sales of products like critical illness and hospital indemnity insurance.