In a field as new and dynamic as social media, experience is not only the best teacher — often, it's the only teacher. Deborah Sternberg, executive vice president of Always Care Benefits in Baton Rouge, Louisiana, shares a few of the lessons she's learned.
1. Stay away from the hard-sell social media post. Consider each post as if it were the first conversation with a potential client.
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Alan Goforth
Alan Goforth is a freelance writer in suburban Kansas City. In addition to freelancing for several publications, he has written a dozen books about sports and other topics.
